While most magic is to entertain, some comes with its very own cause. Scottish Magician Elliot Bibby recently set up a special show at an Edinburgh branch of Asda, where he performed several tricks that urged shoppers to be economical and green. One trick involved changing a £10 into a note that said “the average household in Scotland wastes more than £470 in food per year”.
Bibby was working in affiliation with Greener Scotland, a government organization designed to reduce food waste.
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